Organizacije unutar industrije igara zajedno su radile na pokretanju velike kampanje prikupljanja sredstava za pomoć ljudima raseljenim zbog trenutne vojne operacije u Ukrajini.
The Ukrainian Gaming Industry Initiative aims to raise £250,000 to support Choose Love's Ukraine Crisis fundraiser, which supports projects providing vital aid to refugees from Russia's invasion of Ukraine. Donations can be made by clicking the link here.
S više od 350,000 ljudi koji su pobjegli iz Ukrajine u proteklom tjednu, Choose Love prikuplja sredstva za one koji pružaju nužnu pomoć i usluge onima koji još uvijek bježe iz zemlje, uključujući hitnu medicinsku pomoć, hranu, sklonište, odjeću, pravne podrška, podrška LGBTQIA plus zajednici i podrška mentalnom zdravlju.
During this beta period, there is a strong desire from all sides of the gaming industry to help the Ukrainian people. That's why several organizations within the gambling industry have been working together to create a mechanism where everyone can help the Ukrainian people.
A spokesman for the Ukrainian gaming industry explained: "Most organisations hire people from Ukraine or do business in the region, drink with them and most importantly make friends with them.
"The global gaming industry is one family and over the past few days we have clearly seen the sense of responsibility it feels in supporting the people of Ukraine, which is why we have launched this campaign that allows us to work together, make this easier to happen.
"After extensive research, we have concluded that Choose Love will be the quickest and most efficient way to use the funds raised to help those most in need.
"We know that many have launched their own inspiring efforts, but we set this up for those who are unsure how to get involved and which raise to choose for quick and effective support. By working together, we can also show that How the industry develops an everlasting force."
Kampanja prikuplja više od samo novčanih donacija. Također je pozvao tvrtke s viškovima i neiskorištenim promotivnim artiklima kao što su power banks, ručnici, boce vode i odjeća da ih pošalju kako bi pomogli naporima.
Mnoge tvrtke imat će neiskorištene zalihe u planiranim promocijama tijekom proteklih nekoliko godina za događaje koji se nisu dogodili, a taj inventar može pružiti ogroman poticaj izbjeglicama koje za sobom ostavljaju sve svoje stvari.